Every day, we are bombarded with ageist language and imagery that reinforces stereotypes about older people that are often focused on ill-health, decline and frailty, and growing older is often presented as something that should be feared rather than celebrated.

A growing body of research demonstrates the many ways that ageism negatively impacts upon older people, affecting their physical and mental health, recovery from illness, levels of social exclusion and even life expectancy.

Tackling ageism is therefore essential, which is why the Commissioner has launched the #EverydayAgeism campaign – to highlight just how prevalent ageism is across society and the significant impact it has, alongside robustly challenging examples of ageism. 

Follow the links below to find out more about how you can support the campaign and access a wide range of useful information and resources. 


Get involved

Make your pledge

Facts & Figures

Case Studies