What We Do And How We Do It

Our role is to ensure that the interests of older people in Wales, who are aged 60 or more, are safeguarded and promoted. We provide strategic leadership and act as an ambassador and authority on older people’s issues and speak on their behalf.

We:

• Provide information, advocacy and support for older people in Wales who are aged 60 or more
• Promote the rights and welfare of older people throughout Wales
• Promote the provision of opportunities for, and the elimination of discrimination against, older people in Wales
• Review the adequacy and effectiveness of law, policy and strategy affecting the interests of older people in Wales
• Review and monitor the operation of complaints, advocacy, advice and whistle blowing arrangements to ascertain whether and to what extent Wales is effective in safeguarding and promoting the rights and welfare of older people
• Report annually to the First Minister on how we have carried out our responsibilities

We achieve these aims by:

• Providing an enquiries service through which older people in Wales can raise issues that concern them (Details of how to Contact Us)
• Listening to the concerns of older people through correspondence, focus groups, meetings, conferences and community events
• Organising physical mail-outs to the homes of older people in Wales which raise awareness of such things as the workings of the benefits system and ways to heat your home more effectively
• Meeting with Assembly Ministers and other Government officials to raise issues brought up by older people
• Lobbying the Welsh Assembly to make policy changes based on the concerns of older people
• Commenting on and highlighting issues that affect older people in Wales through our website and the media
• Attending events such as the Royal Welsh Show and the Eisteddfod to raise awareness of issues facing older people in Wales